Learn how real estate agents use Zillow reviews to convert contacts into successful closings, while generating more leads online through search engines.
Invariably, almost every successful real estate agent who generates online leads that lead to contacts and closings will tell you the key component to their successful conversion stems from getting their clients to post a review of their services online. This applies to Zillow, Trulio, and Realtor.com as well.
Ask For Them From the Start
Very few clients will take it upon themselves to write a review on their own, so setting the expectation from the beginning will make an impact. Start by casually mentioning “five star reviews,” and don’t wait until closing. If your client has yet to submit a review, we recommend you wait a couple of weeks after closing to ask again – keep this to a maximum time limit.
Drop a Hint During the Transaction
Casually reminding your client during transaction that you pride yourself on your service, and five start feedback is important for you and your business. It’s best to remind them at times of providing good updates, or good news.
Automate the Review Process
Most successful real estate agents make getting reviews integral to their business and marketing, and mention them to every client. Start developing daily and weekly habits to build your reviews, including adding the review request into your transactional checklist.
Call and Email
We have always found that thanking the client, and offering a gift or reward for providing the feedback is always helpful. Candidly writing a review takes time and can be difficult.
Setting up a automated campaign using your CRM with monthly review requests from clients who have yet to leave them can also be helpful. A personal phone call or simply asking for help through their valuable feedback is a great way to stay in touch.
It’s always best to personalize the language in any email or review request so it feels personable and deliberate.