Learn the the techniques used by top producing agents for dominating a geographical farm by becoming the first agent of choice potential clients think of when buying or selling a home.
As a real estate professional, you should want to differentiate yourself from your competition, and the best way to do that is to develop and grow a personal name or brand. Successful real estate farming is a science, with the frequency of marketing and contacts being key. Successful real estate farmers systematically touch the neighborhood using various marketing techniques.
Postcards & Flyers
Contacting neighbors around your geographical farm with direct mail post cards including Just Listed and Just Sold alerts, market updates, inventory updates, or community news is a great way to diversify your marketing, and not become repetitive or annoying. Postcards and flyers can be professionally printed on jumbo sized postcards or standard letterhead, and can be used for direct mail (more expensive), or door knocking material (sweat equity).
Nothing is more impactful than face to face contact with your farm and is the fastest way to gain recognition. Door knocking your farm a minimum of once per month with collateral is key, with each month being a different marketing piece.
Calling the Neighbors
Calling the neighbors with announcements on new listings, or updates on recently sold homes will keep you fresh in mind. Calls can also be used to promote upcoming open houses, or community events providing a personal touch not found in direct mail or online marketing.
Doing consistent open houses in your farm area provides an opportunity to meet the neighbors, gain contact information, and learn who may be interested in selling or buying in the near future. Neighbors always have inside information.
Although online marketing is one of the most powerful marketing techniques available today, direct mail and face to face contact is far from dead and provides the personal touch that will never be replaced by digital contact.
Hosting events within the community demonstrates you as the authoritative figure in the community who has the answers. These can be titled _____(city) town meetings, and held on a monthly or quarterly basis.
Neighborhood Blog and Social Media
Setting up a community page on facebook is simple, and can be effective. People like to feel proud of their community. I would caution you that by joining a facebook page, this still does not provide emails or contact information that can be used for your other marketing techniques so you will have to find a way to capture their information through a landing page or community website or blog that contains information neighbors feel is useful or beneficial.
Email Drip Campaigns
As you continue to create an email database of the neighborhood residents, it will become much easier to systematically touch them with updates on your farm, and your results.
These can contain community event announcements, and updates on market trends and housing value estimates.