Learn more about a time-tested and proven internet lead generation technique for real estate agents that will generate a high volume of online real estate internet leads.
Some agents are able to generate up to 50%+ of their business through online lead generation. Close to 90% of all buyers first start their search online, and although online internet leads are prominently buyers, they can provide a lucrative lead source for you or your team.
A Professional Website
It’s always best to pay a professional to build your website, as the functionality and ease of use will ensure potential clients keep coming back.
Back-end Client Management System
If you are going to build, advertise, and promote a website with lead capture and generation in mind, you will need a robust back-end CRM to help manage, track, and monitor the leads coming in. If you are working on a team, your back-end system will help you track the progress of your leads, and stay on top of the production of your team.
Building Traffic to Your Website
Google is your friend here, and building your search rankings is crucial. Paying for Google Ad Words is a good start, and your domain should be focused on your geographical area. Example: www._____(city)HomesForSale.com. Free resources like craigslist can also be very effective when generating traffic and leads to your site.
Developing a robust lead generating website will take time, and money. If you give it the time it needs to build traffic, you will start to see the results.
The key to getting your audience to register or sign up is to offer or have something of value. Auto pop-up registrations work, but may be annoying. When offering property search functionality, requiring the user to register before being eligible to view the property details can be very effective.
Contact Your Leads
Initial contact and speed is key here. Making the initial contact, developing the relationship, and asking if they would like to see homes is a great start. Use our prospecting scripts to nail down your calling techniques. Depending on the conversation, you may need to follow up with them in a week, or a month. Just remember to stay in constant contact so you don’t miss out on the opportunity.
Know Your Numbers
Online lead conversion can be tricky, and it really depends on where the lead comes from. Overall user traffic to registration conversion may average 1%-5%, with leads that you contact to appointment set conversion being between 5%-10%.
Building a website can be expensive, but you are better off paying someone to do it right the first time. Patience, like everything else is key.